Brand Communication


Bachelor of Arts


6 Semester



In times of fierce competition in most markets and with consumers who are ever more demanding, a good product sold at a reasonable price is simply not enough. Instead, many companies gain their distinct competitive advantage via a consistent, relevant and differentiating brand communication.

As a Brand Communication Expert, you will be responsible for conceptualizing, planning and the realizing brand communication projects using the entire range of modern media and communication channels. Your main responsibility will be to create advertising solutions that will make a difference – for the people and the business world alike.

In order to achieve this, a Brand Communication Expert has to combine a thorough analysis of consumer needs with strong conceptional and creative skills. Only with this distinct combination of Logic and Magic you can develop communication solutions that will be relevant to the lives of consumers and will boost the brands you are in charge of.

If you also seek for intercultural experiences you will find them in a truly international environment and an academic institution that is building bridges between East and West, Germany and China.

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