Business Management & Marketing
Bachelor of Arts (Hons)
The Bachelor of Arts (Hons) in Business (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within real businesses, other departments and with customers. Afterwards, the students completing this program pursue careers in marketing, management, finance or entrepreneurship.
As a graduate of the Bachelor of Arts (Hons) in Business (Marketing) program you will know how to:
- Foster a customer led approach towards all business opportunities.
- Develop an orientation for informed new product/service development.
- Apply innovative concepts and techniques to achieve key marketing opportunities.
- Evaluate contemporary marketing theory and strategies to meet stakeholder needs.