Business Management (Marketing) (Hons)

  • Abschluss Bachelor of Arts (Hons)
  • Dauer 6 Semester
  • Art Vollzeit

The Bachelor of Arts (Hons) in Business (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within real businesses, other departments and with customers. Afterwards, the students completing this program pursue careers in marketing, management, finance or entrepreneurship.

As a graduate of the Bachelor of Arts (Hons) in Business (Marketing) program you will know how to:

  • Foster a customer led approach towards all business opportunities.
  • Develop an orientation for informed new product/service development.
  • Apply innovative concepts and techniques to achieve key marketing opportunities.
  • Evaluate contemporary marketing theory and strategies to meet stakeholder needs. 

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The Bachelor of Arts (Hons) in Business (Marketing) program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including industrial visits and guest speaker sessions.

Year 1:

  • Markets, Prices & Strategy
  • Understanding People in Organisations
  • Understanding the Business Environment
  • Developing an Enterprising Mindset
  • Finance & Business Performance
  • Marketing Fundamentals

Year 2:

  • Employability and Personal Development
  • Data Analysis Skills (Year Through)
  • Marketing Communications and Branding
  • Macro-Economics for Business (Year Through)
  • Creative Business Solutions
  • Digital and Social Media

Year 3:

  • Consumer Behaviour
  • International Purchasing and Supply Chain Management
  • Issues in Global Business & Strategic Concepts
  • Improving Business Performance
  • Brand Impact and Popular Culture
  • Issues in Global Business & Strategic Concepts

Zugangsvoraussetzungen & Studiengebühren


  • 1 certified copy of high school diploma
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.
  • Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis or directed to a foundation program

Tuition & fees:

  • Application fee: 200 €
  • Advanced tuition payment: 2000 €
  • Tuition per semester (1+2): 5450 €
  • Tuition per semester (3-6): 6450 €
  • Dissertation fee: 600 € 

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