- Abschluss MBA
- Dauer Three terms/one year (full time) or six terms/two years (part time)
- Art Vollzeit
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.
Students completing this major pursue careers in:
- Online marketing and sales
- Digital commerce