International Management (International Marketing)

Abschluss

Master of Science

Dauer

1 Jahr

Art

Vollzeit

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. The major in “International Marketing” provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing. Besides, students of the Ms International Management program learn the crucial elements relevant to the key operational foundations of business and management and develop the business acumen required to conduct business matters on an international scale, negotiating time zones, cultures and languages.

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