EU Business School

Marketing

• Abschluss Master of Science
• Dauer 1 Jahr
• Art Vollzeit

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. The major in “International Marketing” provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing. Besides, students of the Ms International Management program learn the crucial elements relevant to the key operational foundations of business and management and develop the business acumen required to conduct business matters on an international scale, negotiating time zones, cultures and languages.

Überblick über den Studiengang

Studienverlauf

The full-time option lasts three terms, includes core and specialization courses, case studies and seminars. The program culminates with a Management Research Methods Module and dissertation.

Term 1:

• Management Skills
• Organizational Behavior
• Managerial Accounting
• Marketing
• Quantitative Business Methods
• Management Research Methods I
• Industrial Visits and Guest Lectures

Term 2:

• Finance
• Human Resources Management
• Global Economics
• Strategic Management
• Management Information Systems
• Management Research Methods II
• Industrials Visits and Guest Lectures

Term 3:

• Specialization-specific courses I-V
• Negotiation (seminar)
• Business Law (seminar)
• Communication Skills (seminar)
• Job Career Planning (seminar)

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